Only extremely compelling sales copy will get your reader's attention. Especially with long letters, you should be sure to follow these four steps:
1. Long sales copy is acceptable if you’re writing a letter IF the letter is a compelling read. In fact, you can go on for several pages. Remember to include endorsements and testimonials.
2. Never use jargon. Stay away from anything that even remotely resembles IT speak. Make sure your copy has a strong business focus because, in most cases, with small businesses, that’s who you’re mailing to – a business owner or business manager.
3. Show that your business has a satisfaction guarantee.
4. Look for a way to personalize it as much as possible. If you have a common connection there, make sure that’s very high up on the letter so they know that.
Urgency Makes It a Priority
In order to get responses from either letters or postcards, you need to make your sales copy urgent. Prospects should have a certain number of days to receive a free needs analysis or a similar free service. The other option would be to say that the first 25 respondents get that service. The sense of urgency convinces business owners to respond immediately instead of putting the paper in a file that may never be opened again.
Learn more about getting the most out of your sales copy in the full article (link above).
Submitted by Computer Consulting 101 Professional Kit