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Wednesday, March 08, 2006

IT Marketing: Successful Seminars

Making the most of your IT seminars is integral to your business success. Here are a few important tips for getting everything you can from these seminars.


Most of your seminars should be free, but you still want to require some type of registration. Have participants fill out surveys at the door with all their contact information and basic questions about why they came, what they're looking for, how their business works, etc. In exchange for this information, you can draw for a door prize at the end of the night. Now that you have all the information you need to contact prospects from the seminar, what should you do?

After the Seminar

Before letting everyone go for the night, hand out a flyer with your contact and business information on it. Also, add a section with a limited time offer. Remember to add some highlights from the presentation or later mail these attendees a short article from the seminar.

For best results, use this same article and try to get it published in the local business journal and other organization newsletters. Make sure you always include contact information so that people can contact you with further questions or request for your services.

You could also use the article as a free report that you can send to companies. Advertising this free report on y our direct mail postcards can be a great way to get responses. Remember to have a deadline on any offer, though, so that you'll get more responses.

A Traveling Seminar

You can also consider conducting a traveling seminar for organizations. Perhaps you could speak at the Kiwanis luncheon or chamber of commerce breakfast. You may also want to talk to some business partners about referring you to potential clients.

Learn more about making the most of your seminars to make your business successful in the complete article (link above).

Added by Computer Consulting 101