Stick With What You Know
Since partner programs aren't as lucrative as they once were, you need to be branding and marketing yourself. There's no reason to put up partner logos everywhere; instead you should focus on becoming the best consulting firm possible.
Sticking to the products you know is key. When you're taking prospects through sales calls and qualifications, you are most likely to recommend the solutions you know best. If you're in a partner program for a service, you will be more likely to recommend that solution, but be sure to stay open to other solutions and options as you work with your customers.
Don't Become a Commodity
You can't sell based solely on price, because there's a good chance that another company can beat your price. Instead, you must add value to your services so that buying from you rather than from the discount store online is more lucrative. Sell based on benefits and services not products and cost.
Learn more about marketing in the new millennium when you read the entire article (link above).
Submitted by Joshua Feinberg