When most computer consultants are just starting out, they struggle to imagine why they should turn down potential clients, but the truth is that you'll make more and grow your business more quickly if you specialize.
Besides allowing you to focus your efforts on certain types of technology, specializing also allows you to focus your marketing efforts. You can save money and make more by specializing in a specific industry or type of work.
Market where your potential clients will see it. By narrowing down your clientele, you can effectively advertise in trade magazines and other publications that are specific to your clients. In the end, you will discover that you will gain more clients from these types of efforts.
Learn more about why you should specialize even as you're starting your computer consulting business by reading the entire article (link above).
Blogged by Joshua Feinberg