Focusing on a particular customer segment will make your skills and ability to meet their needs sharper and better than those of your competitors. You can focus on a niche market, a targeted product, or a limited territory.
By focusing on a niche market, you will be competitive in an area where larger companies may not want to tread. Specialized services not only help your client but also they help you since clients are willing to pay extra for your expertise in their area.
You can also focus on a targeted product that will meet many of your clients' needs. Since large companies often cannot focus directly on each particular client, you can corner the market by really considering what your customers need and want from you.
Focusing on a limited territory will allow you to create loyalty within a community. Business owners generally know each other, and they will recommend quality services to others. After you have helped them time and again, customers will be more likely to stick with your services over those of a larger company.
Learn more about creating an effective focus strategy by reading the entire article (link above).
Added by Computer Consulting Kit