Finding and keeping clients isn't about having the best prices or reselling just the right products; instead, it's about the relationship you create with your clients and how you relate to them. Proving yourself and your concern for your clients is really the way you make and keep happy customers.
Customers want to buy you, not your prices or your services. If you try to sell based on cost, you will eventually lose, either money or customers or both. You want to also focus on your background the backgrounds of your employees in your marketing materials. Don't try to be anonymous in your advertising; instead, focus on your good points.
Additionally, you should make sure that your marketing materials don't look like everyone else's. Your clients should be able to quickly recognize your logo and materials and notice a difference from the rest. This isn't the license to be obnoxious but do be unique.
Learn more about selling your expertise in the full article (link above).
Blogged by Computer Consulting Kit