Marketing isn't all about the numbers. It's all about the RIGHT numbers. You can send out 5,000 flyers, but if you are sending them to wrong people, then you've just wasted a chunk of your marketing budget. You don't want to put thousands on the line the first time you send out materials.
Start small by focusing on a target market. You can spend $500 or less and begin honing your skills. Remember also that advertising in the phone book and newspaper is not generally worth the money. Why advertise where 95% of the people aren't interested?
Before you spend a lot of money on marketing in these venues or others, test a smaller market. You'll want to find out what your rate of return is on your marketing. Try different wording and see what works best for your prospects. If needed, hire a professional designer and copy writer so that they can create a polished product for results.
Learn more about smart marketing in the full article (link above).
Posted by Joshua Feinberg