A benefits-focused sales letter is essential for your business, whatever niche you serve. Long sales letters, not short ones, should be used to increase the reader's urgency and need for your services. Give prospects several reasons to choose you as one reason might work for one client while it will take something else for another prospect to call.
In order to write a good sales letter, you need to understand your clients' points of pain. You need to offer solutions to their problems in your letter. These solutions should be unique and easy to apply. Additionally, you want to focus on the similar work you've successfully completed for other companies, particularly if you can get client testimonies.
Finally, be sure to offer something for free. Make sure you have a deadline so that you will create a sense of urgency for the business to call you. You may also want to say that only the first 50 businesses will receive the free gift.
To learn more about creating a powerful benefits-focused sales letter, read the entire article (link above).
Submitted by Computer Consulting 101