- Drive them to a specific URL so that you know how many people went to the website.
- Ask them when you talk to them on the phone where they heard of you.
- Have them call a specific phone number with a request.
- Use different response vehicles with different marketing vehicles. For example, the postcards offer a reduced price IT audit and the newspaper ad offers a free seminar.
Once you get some real numbers, you are on your way to success. If you got a 2% response on 1,000 postcards, you might get 17 inquiries with two leading to business. If that business equaled $19,700 in the first year, then you made a great return on your business.
Learn more about measuring the response in the complete article (link above).
Submitted by Computer Consulting Kit