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Wednesday, August 16, 2006

IT Specialists: Finding Your Niche

Although the most common type of niche marketing is vertical where you market to people in the same industry, you may discover that all your clients are of the same type, for example, office managers. You can market vertically to this group of people. How do you reach those people, though? Here are some questions to ask yourself:

  • Who are “they”?
  • What do they read?
  • What trade publications are out there?
  • What e-zines?
  • What newsletters do they get?
  • What local and regional conferences might they already be attending?
  • What trade groups have local chapters that they belong to?
  • Where do they hang out?
  • What do they talk about?
  • What do they worry about?

Once you figure out the answers to these questions, you can easily reach your target market. Learn more in the full article (link above).

Posted by Computer Consulting 101 Professional Kit