- Who are “they”?
- What do they read?
- What trade publications are out there?
- What e-zines?
- What newsletters do they get?
- What local and regional conferences might they already be attending?
- What trade groups have local chapters that they belong to?
- Where do they hang out?
- What do they talk about?
- What do they worry about?
Once you figure out the answers to these questions, you can easily reach your target market. Learn more in the full article (link above).
Posted by Computer Consulting 101 Professional Kit