There’s a hidden danger lurking in your computer consulting business… and the scary part, you probably don’t even know it’s there. Computer Consulting 101 wants to warn you about this hidden danger, so you don’t fall into the same trap.
So what is it you ask?
It’s the hidden danger of you and your computer consulting business falling in love with the technology… the gadgetry… the geekdom… at the expense of growing your computer consulting client base. It’s not rocket science… it’s Computer Consulting 101.
The problem and the biggest hidden danger is when you view your computer consulting firm’s primary mission as that of a technology company and view your clients more with scorn, contempt, or a distant second priority. If your company fits that definition, it’s not a bad thing… IF you want to be an ISV, OEM, ISP, or ASP. It’s an entirely different business model… that doesn’t require intense hand-holding.
However, the computer consulting business IS based 150% on the quality of your personal relationships with your prospects, customers, clients, partners, and contractors. That’s your #1 priority. And it’s what we’ve been evangelizing here at Computer Consulting 101 for years.
Many computer consulting business owners unfortunately ignore or forget about the advice of Computer Consulting 101, succumb to this hidden danger and fall in love with the technology. These same consulting companies usually also view their small business customers and clients as a distant, back-burner second priority.
However, if you get lost in this hidden danger, you will doom your computer consulting firm to “clueless geek” status… and at very best, mediocrity. .
So it’s crucial, no MISSION CRITICAL, that you understand one VERY important underlying principle here: Recruiting and retaining your small business customers, clients, and partners must be your number one priority. Keeping up with IT, certifications, platforms, and operating systems should NEVER get in the way of the relationship building with the folks that pay the bills. And if it does, your firm has unfortunately gotten seduced by the sirens and sucked into this vortex, or downward “death” spiral if you will… the hidden danger that could even be the demise of your consulting firm.
Bottom Line for us here at Computer Consulting 101. We don’t want to see you get seduced by the hardware, OS’s, NOS’s, or applications. Fall-in-love with the customer, client, and partner business opportunities surrounding how you solve business and IT problems. That’s the real mission of a computer consulting company. And as far as we’re concerned at Computer Consulting 101, it’s the only way to go.
For more details on the Computer Consulting 101 remedy to this hidden danger, see
Computer Consulting 101
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