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Monday, April 03, 2006

Computer Reseller Business: Effective Recourse Policies

As a professional in the computer reseller business, you need to create strong recourse policies to handle any customer complaints. If these policies are clear and in place, you can have satisfied customers and a good reputation even if you run into snags along the way.


The most effective recourse policies give the customer a sense of total control. Listen to concerns, apologize for any inconveniences and quickly fix the problem. Taking action in this way will help build a positive relationship in the computer reseller business and give a customer the opportunity to get his needs best met.


Consulting an advisor can help a computer reseller business build its reputation. Choose someone that has a strong presence in the community and put the advisor’s name on all brochures, on the website and on the letterheads. Customers will trust you more as a business connected with a well-respected community leader.


Joining the Better Business Bureau or another similar community group is also important for a computer reseller business. But do more than just join; attend meetings and activities to gain insight into how to better deal with customers and run your business.


Employees handling customers on a daily basis need to be involved in the development and execution of recourse policies. You can get valuable information and feedback from employees. Some team members might be overworked or may be in need of new supplies or critical tools. Open communication will make employees comfortable with the sharing process, and they will work harder to find solutions before they think about complaining.

Customer recourse policies are vital to every computer reseller business. Responding to customer complaints quickly and efficiently and making yourself accountable will help promote customer satisfaction.

Blogged By: Joshua Feinberg