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Saturday, September 15, 2007

IT Marketing: How Long Until Success?

When it comes to IT marketing your computer consulting business, you can’t expect instant success. But there are some steps you can take to make the process run as smoothly as possible.

IT Marketing Requires a System

If you are doing well with IT marketing, you may have joined the Chamber and be ready to go to your first networking meeting. You might have even participated in venture capital groups in the IT field and be handing out business cards everywhere you go. Still, you may not be seeing great success yet. What’s the problem exactly?

You need to give your system time to develop. You can expect to wait three to six months before you see any sort of benefits from your efforts. If after six months you are still seeing no results, you probably just need to change your IT marketing techniques or join a different networking organization.

IT Marketing: Stress Personal Relationships

You can’t just go to a few networking meetings and get a great account. Sometimes you might get lucky, but the majority of the time it pays to make sure people know, like and trust you.

If you have a great personality and are friendly and charismatic, you probably like working with people. If you prefer to be alone, you probably aren’t going to go really far with your IT marketing efforts unless you change your attitude a bit.

First impressions are going to be very important, so you should dress neatly and start to build a good relationship with people you meet. Chemistry and a good rapport mean everything. You also need to be prepared to send business to those you meet if you find someone that needs their services. Put yourself out in the public.

The Main Idea with IT Marketing

Successful IT marketing requires patience and building personal relationships.

Submitted By: Joshua Feinberg