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Saturday, September 22, 2007

Target the IT Consulting Sweet Spot

IT consulting professionals in the small business arena often market to sweet spot small businesses. These are the businesses that typically give those in the IT consulting over $100 per hour.

Focus on Their Needs

Sweet spot small businesses have usually outgrown P2P networks and need one or more dedicated servers. This can really help IT consulting professionals because the competition they had when targeting smaller firms is no longer applicable.

When clients need a dedicated server, they also need professional help. They can no longer exist with a low-budget mentality and non-existent options, which means they need to charge higher prices for more sophisticated solutions.

Sweet Spot Business Size

If you are in small business IT consulting, you need to know that sweet spot small businesses have 10 – 50 computers and 10 – 100 employees. If you want to target companies with direct mail and other types of marketing, you should remember that they have between $1 million and $10 million in revenue annually.

Added By: Joshua Feinberg