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Tuesday, March 01, 2005

Computer Consultant Service Agreements

Re: how computer consultants get more of their clients onto service agreements

Would you like to get more of your small business prospects and customers onto your consulting firm’s service agreements?

Are you tired of only hearing from many of your customers only when there’s an emergency?

If so, then you DEFINITELY need to be working harder, MUCH harder, at getting most of your prospects and customers to sign on for long-term service agreements.

Now normally, I'm the first one to tell you to stop working so hard and start working SMARTER. BUT this is different... WAY different.

Because without having clients on long-term service agreements, you'll have NO stability in your business. It's almost like you're starting completely from scratch EVERY single month.

While that kind of lame "I don't care" cop-out may be OK if consulting is your hobby, taking such a laid-back approach to this is certainly NO WAY to run a growing computer consultant business.

...Certainly not if you have employees that you’re financially responsible for.

...Certainly not if you have family members that you’re financially responsible for.

...And certainly not if you want to be in business next month, next quarter, next year... you get the idea....

So let's stop pretending that computer consultant service agreements are optional.

Because nothing could be further from the truth.

Ever want to be able to retire? Or sell your company?

Without service agreements, your “asset” won’t have much value.

What are you going to sell someone?

A list of 40-50 businesses that MIGHT call your computer consultant firm once in a blue moon?!?

C'mon. Let's get real.

If you're having trouble getting small businesses to sign on for your firm's service agreements, here's a few words of advice.

First, most of the small businesses that are strongly opposed to signing a service agreement are usually too small to need one in the first place.

What do I mean? You didn't qualify your prospect or customer properly.

If this sounds way too familiar, you probably skipped one of the most important steps of the whole sales process.

To make sure you know how to properly qualify small businesses, so you can DRAMATICALLY improve your service agreement sales batting average, you MUST get familiar with the kind of sales call preparation tools that are discussed
in the Sales Call/Initial Consultation module of the Computer Consulting 101 Professional Kit. See http://www.computerconsultingkit.com/

Remember, you’re generally wasting your time trying to sell service agreements to small businesses that are too small.

What’s too small? Usually, less than 5 PC’s and less than $1M annual revenue (or your local currency equivalent).

Once you brush those “crumbs” to the side of the road, for your more clueless “starving” computer consultant competitors, you’ll free up EXTREMELY valuable time that you'll need to concentrate on the RIGHT kinds of small businesses.

...the filet mignon and caviar of small business IT consulting

Small companies that have a LOT of PC’s...

...And that “get” the importance of system uptime

...And that “fear” system downtime

These are the small businesses that know how important IT is to their business. (You're not wasting time trying to convince them to use computers.)

These are the companies that need long-term partners... basically an outsourced IT department for a few hours a week (i.e. computer consultant virtual IT)

But remember these two extremely important issues:

1) It all begins with highly-targeted, highly-qualified leads.

2) You MUST be prepared to pounce on these opportunities when they’re in front of you.

You don’t want to be fumbling around for a week or two trying to come up with your service agreement program. Figuring out your value-added services, payment terms, bundled services, and paperwork.

And that's where the Ultimate Service Agreement module, its 10 related sample document templates, and 70-minute audio FAQs program can be your lifesaver... and literally save you weeks of trying to reinvent the wheel.
See http://www.computerconsultingkit.com/

So you know EXACTLY what to do get to get more of your small business prospects and customers onto your firm’s computer consultant service agreement.

My challenge for you to start on TODAY:

Retire your “fire extinguisher”, cherry-picking customers.

And starting running your computer consultant company more like a professional that’s in it for the long-haul.

Don’t forget... You don’t have to be in this alone. These tools are available, for immediate download, to lead you by the hand at http://www.computerconsultingkit.com/

Best wishes,

Joshua Feinberg
http://www.computerconsultingkit.com/