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Thursday, December 15, 2005

HP Extends SMB Olive Branch

After years of alienating SMB solution provider, systems integrations, resellers, and consulting firms alike, HP is changing its ways… maybe, hopefully, or at least that’s what HP’s public relations team is telling its channel-oriented media colleagues at CRN.

If you recall back to the time before when Compaq and Hewlett Packard exchanged vows, there was a time when HP had a very PRO-channel attitude toward its SMB solution providers.

However, various market pressures, including the 2001 tech bubble collapse, led to very different and rather anti-channel ways of HP doing business with small and medium-sized businesses.

To say this ruffled some feathers among SMB solution provider, systems integrations, resellers, and consulting firms would probably be the understatement of the year.

And I still can’t put my finger on what caused HP to have this change of heart, but it **should** be good news for the channel that focused on the SMB marketplace.