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Wednesday, May 24, 2006

Searching for IT Consulting Sweet Spot Clients

The following clues will help identify what prospects will make good sweet spot clients for your IT consulting business:

1. The company has a website. A prospect with a website will be searchable in Google. To find prospective clients, you can conduct a simple Google search and search the name of the town you are in, your zip code, postal area codes, prefixes, etc. Search for businesses in your area that might be good potential clients for IT consulting.
2. It is possible for you to meet the leaders of the company. When you look on the prospect’s company information or about page on their website and decide they may be good sweet spot material for your IT consulting firm, find out if the company belongs to a local Chamber of Commerce organization. You can join the organization to meet the members of companies you choose or go as a guest to some of them. Make sure you know how to get the most out of your time and expenses for networking. Track and measure every minute and every dollar you spend so you can best grow your IT consulting business.
3. You can find the company in other places. Find out if the company attends local B to B expos and attend them to mingle with the sweet spot IT consulting clients. If the company gets covered in the local newspapers, business journals, regional business journals or magazines you can subscribe to them and read back issues at the library or online.

Studying a company before you make contact and finding out their experience, number of employees and annual revenue or if they are expanding to another office soon will help you identify the best sweet spot IT consulting clients.

Blogged By: Joshua Feinberg