Follow up can help you increase the number of leads you get and should be common practice whenever you meet anyone. Send a follow up letter, postcard, phone call or use any other technique that will keep your name in their thoughts.
Meetings and business networking events are made for meeting contacts. While the contacts you find at these events might not initially be interested in your services and expertise, if you follow up with them effectively they will be more liable to call you when they are ready for your services. Efficient follow up activities include the following actions: postcards; emails; phone calls; letters; flyers and invitations to seminars.
While follow up should be diligent, you don’t want it to be overly-aggressive. Sending contacts something every few months is a perfect follow up level. Follow up should happen four or five times per year.
Good follow up procedures will lead to increased business, which is why you have to make it a practice of following up with everyone. You might lose out to a competitor despite your best efforts, but a number of other things could happen as well, and you’ll never know unless you try. If you continue to follow up you will be ready if an opportunity presents itself.
The cost of follow up to you is small, but the benefits can be huge for your business.
Added By: Joshua Feinberg
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