You may wonder why you should be an IT specialist, which may imply to you turning away prospective clients. However, a true IT specialist focuses marketing efforts on finding enough prospects to which to market. An IT specialist chooses an area of focus that gives him/her ample prospects that will turn into clients that can grow and shape a consulting business.
To find a niche, think about your best clients. If they are small accounting offices, for example, you can do a search online to see how many small accounting offices are within a hour of where you are located. You can contact the industry trade groups or talk to a mailing list broker if this information is not readily available to you.
IT Specialist: Niche-Focused Marketing
Marketing to a niche is easier than general marketing because you know which trade publications you should contact for ads. You shouldn’t spend time or money on generic ads in newspapers, on the radio or in the phone book. Because you are an IT specialist, you can go straight to your niche.
Once you know what your expertise is as an IT specialist, you increase your worth to prospects. Your marketing message will ring truer to your targets because you are focusing on the people that will sit up and take interest in what you are saying.
IT Specialists Don’t Speak to the Masses
As an IT specialist, you don’t want a message that gets to everyone or you will attract those looking for the lowest price. You will be a commodity rather than a valuable professional service.
IT Specialist: Your Name Should Be Visible to Clients
If you know of a newsletter or magazine that prospects will read, put in a targeted ad for your company or write an article or get involved in the organization through a speaking engagement or event. Mention how your company provides IT solutions for that industry to get the right people to respond.
What it Means to Be an IT Specialist
There are a lot of ways to get to prospects that can use your services as an IT specialist. However, the most important thing to remember is to choose a niche that is enjoyable to you and lucrative enough to give you enough clients and top prices. Targeted marketing is essential if you want to be a successful IT specialist and part of this is finding a niche that will help you stand out from the crowd.
Blogged By: Joshua Feinberg