If you want to be an IT specialist, you need to find and develop your niche.
The Horizontal Niche
You can choose your niche vertically as an IT specialist by choosing clients within the same industry, or you can choose them based on who THEIR contacts are – office managers, etc. Take an informational survey and ask what your clients’ largest IT problems are, what their biggest business problems are, etc. and try to become a solution to all these problems.
When you offer a total, sophisticated solution as an IT specialist, you have a better chance at retaining your clients. When you ask the right questions, you get help designing a marketing plan that will help you replicate your best clients.
What Should You Know?
You should know the answers to a specific type of questions in regards to your target prospects as an IT specialist: Who are they? What do they read? Which trade publications are available and which e-zines? Which newsletters do your targets get? Which local and regional conferences will they attend? Which trade groups have local chapters, and do they belong to them? Where do your prospects hang out? What do your prospects talk about? What are your prospects worries?
Talk to your best clients to get the answers you need as an IT specialist.
Personal Relationships and Being an IT Specialist
You’ve probably started creating personal relationships with your clients, so take them out for breakfast or lunch and tell them of your plans to be an IT specialist. Ask the right questions to find more clients just like them and grow your business.
If you want more clients in a horizontal niche as an IT specialist, find out as much as you can about their jobs, where they hang out and other important concepts.
Submitted By: Computer Consulting 101 Professional Kit
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