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Monday, July 10, 2006

Business Success Through Mingling

Mingling will become an essential part of building your new computer consulting business. The two most critical marketing techniques you will employ are networking and relationship marketing, and mingling is important in both these areas.

You have to engage in social mingling, even if it isn’t your forte. Vital contacts and prospects will come from accidental meetings at various networking events, and you don’t want shyness or self-consciousness to get in the way of great opportunities.


Sometimes you have to force yourself to mingle, but the more you do it, the more skilled you will become at it. If you go to all possible events, including breakfast meetings, luncheons, dinner meetings, after hours events and business-to-business expositions, you will have plenty of chance to hone your ability to mingle. Seminars and workshops also offer great opportunities.

When you go to networking events, you will keep seeing the same people over and over again. Mingling with them repeatedly will remind them who you are and how you can help them, which is how you can use mingling as a great and low-effort follow-up technique.

Still, while you may constantly come across the same people, you need to always be mingling with new contacts. You should make an effort to mingle with new people at every event you attend.

Mingling is an excellent way to create new and valuable contacts, but it can be overwhelming and nerve-wracking. If you keep telling yourself about the opportunities mingling can bring to your computer consulting business, you will be more likely to overcome your insecurities and get out there.

Blogged By: Computer Consulting Kit