If you want to sell your services in the IT industry, you have to first show clients they have problems to solve and then move onto proving how your firm can solve the problems. IT marketing is an important means to build awareness that your solution will be effortless, affordable and a good investment.
EFFECTIVE SEMINAR MARKETING
Seminar marketing is an excellent option for IT marketing because it can efficiently build awareness among prospects and clients. Instead of using multiple salespeople to go on sales calls that take an hour or more just to explain very fundamental principles, you can reach multiple prospects at once in one conference room.
LOW PRESSURE FOR PROSPECTS
Seminar marketing as an IT marketing strategy is far less intimidating for prospects. With appropriate registration, good follow-up and proper qualifications along with good invitation plans, you can drum up a lot of business just through holding seminars on top technology issues for your niche.
IT MARKETING AND WHITE PAPERS
Publishing a white paper or an e-zine is also an excellent IT marketing strategy and can ease the process of follow-up. For example, if you run a direct mail campaign and offer a white paper with a certain value attached for prospects, they will be more likely to view you as a worthwhile time investment. If you do regular seminars, you can offer a transcript or white paper based on key topics as a part of your IT marketing strategy.
IT MARKETING IS ABOUT ADVERTISING YOUR SERVICES
You can advertise your white paper when you do display ads or direct mail items. The white paper will give people an excuse to call or go online and ask for something specific. Once they make the request, you can get their information and use it in further IT marketing endeavors.
Added By: Joshua Feinberg
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