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Monday, April 23, 2007

IT Marketing and the Purpose of Your Elevator Pitch

An elevator pitch is an important part of any IT marketing campaign. Your elevator speech needs to be comfortably delivered repeatedly so it can become an integral part of your day-to-day IT marketing efforts.

An elevator pitch is defied as a quick introductory speech that does not sound like you have memorized it rote. It should be about ten-to-twenty seconds and should be used whenever you meet a prospect at a event. Your IT marketing elevator speech needs to say what your company does, how you are unique and why someone would hire you.

IT Marketing and the Elevator Speech: A Definition

The term elevator speech is based on a scenario in which you are getting onto an elevator with someone on the 20th floor and by the time you get to the ground floor, you are able to deliver a strong pitch. Find an elevator pitch that is comfortable for you to say – like a reflex – and don’t hesitate to deliver it as part of your IT marketing plan.

IT Marketing: Practicing Your Elevator Speech

Write out your speech on index card so you can have it with you at all times. You can look at it while you’re in traffic or before you go on a sales call. The more you rehearse it with a trusted business associate or with your spouse, the more natural it will become to deliver.

By the time you get out to do expos and go to seminars or attend chamber events, you will be tired of your elevator pitch. But you have to try to keep the same amount of energy each time you deliver it as part of an IT marketing strategy.

Added By: Joshua Feinberg