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Monday, December 10, 2007

Show Your Credibility with IT Marketing

If you only have a few IT marketing-ready references, you can still establish credibility with your computer consulting business.

Strong References for Better IT Marketing

You have to make sure the references you DO have are strong, and that you have them in writing on your client’s letterhead. They should discuss very specific benefits: how you saved your client money; how your technology solution helps bring in more revenue; how you enabled your clients to close out the month faster; how you improved a client’s productivity; how your solution helped improve communication.

T create a strong IT marketing position, you have to get strong references, even if you only have a few.

Get Your First References for IT Marketing

If you still have no references, you can get them through volunteer work. Choose a non-profit organization or two about which you are enthusiastic and set up a closed-ended deal. You don’t want to volunteer services for a long time. As part of the deal, you can ask the organization to write a testimonial for you.

Asking for Referrals and IT Marketing

Many people have a hard time asking for referrals. They don’t want to push clients and they don’t want to look desperate. But testimonials are really important for IT marketing …

You should always ask for referrals when someone gives you a compliment. If you walk into an office and are finishing up a project and someone says, “This is amazing!” then it’s your time to act. Ask for an updated testimonial (or a fresh one if you don’t have one) and ask if they know anyone that might be in need of your services.

The Main Idea about IT Marketing

You need to ask clients for testimonials and referrals. They won’t mind giving them to you if you are doing good work!

Blogged By: Joshua Feinberg