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Monday, March 10, 2008

Making Others Aware of Your Computer Repair Business through IT Marketing

If you want to sell services with your computer repair business you need to build awareness of a problem. And once you define the problem for prospects, you need to make them aware that your computer repair business is the right one to solve that problem through skillful IT marketing.

Seminar Marketing

Seminar Marketing is a great way to get prospects in touch with the philosophy of your computer repair business because it makes them aware of what you are offering very efficiently. Instead of having to go out on sales calls and spend a lot of time talking about basics with individuals, you get a room full of prospects all in one place at the same time and at attention.

No Pressure!

Seminars with IT marketing are a much less intimidating way for your prospects to learn about your computer repair business. If you set up proper registration and follow-up procedures, properly qualify prospects and invite effectively you can get a lot of business through seminars held surrounding key technology issues for your niche.

IT Marketing and White Papers that Build Awareness

When you publish a white paper or an e-zine, you can also get great lead capture and follow-up results. If you are running a direct mail campaign, you can offer a white paper or an e-zine with a high value. You can develop the white paper yourself, outsource to a freelance writer or adapt something from a reseller program. If you do regular seminars, you can just offer an edited transcript of this seminar as part of your computer repair business IT marketing strategy.

IT Marketing and Building Awareness!

You can advertise your white paper through display ads or direct mail pieces. It will give prospects a reason to call your computer repair business, go online and request something. And then you can capture information.

The Main Idea about Building Awareness of Your Computer Repair Business

In order to show how valuable you are to prospects, make them aware of the problems they have and that you are the best person to solve it. Use seminars and white papers as part of your IT marketing campaign.

Added By: Computer Consulting Kit