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Tuesday, June 03, 2008

IT Marketing: It's about Diversification!

When you think about IT marketing as a computer consultant, one of the most important words is “diversification.”

What does this mean? You need to make sure you’re not putting all your eggs in one basket; don’t rely on just ONE IT marketing technique to get leads, prospects, customers and clients … instead throw out a very targeted net in different directions to cover all your bases.

IT Marketing and “Targeting”

For example, when you do a direct mail campaign, you need to know exactly who you are trying to reach and come up with a very targeted message for this particular person or group of people. You can’t just send out a stock, generic message about your computer consulting business and expect to get results; you need to know the unique problems and business needs of those you are trying to reach and speak to these issues through your IT marketing message.

Diversification Can Be Overwhelming

If you are just getting started with your computer consulting business, you will probably feel a little overwhelmed when you find out there are about 30 IT marketing tasks you can do. DON’T do them all at once, by any means … instead pick four or five that look appealing and start working your way through the list a quarter at a time. The main point is, you need to have a few IT marketing tasks going on simultaneously to get the best results.

Some IT Marketing Tasks

Here is just a list of some IT marketing tasks you can try …

1. Outbound telemarketing;

2. Postcard mailings;

3. Follow-up mailers;

4. Direct mail letters;

5. Trade shows;

6. Seminars.

The Main Idea about Diversification

No matter what you do with your marketing, make sure you are hitting different areas and measuring and tracking your successes and failures.

Today we talked about IT marketing and how you can get more from diversification. To learn more about this topic, visit the attached link!

Added By: Joshua Feinberg