A lot of fellow computer consultants have written in to us during the past few weeks asking about promotional activities.
The common thread?
Most want to know what's the SINGLE best way to get more of the best small business computer consulting clients.
I'll tell you though...
What it really boils down to...
You can either spend a small fortune on traditional advertising activities, like a bunch of naive, over-capitalized dot-coms of the late 1990's...
And this mania still hasn't entirely subsided.
I know of a small computer services company in the midwest whose business partners INSISTED on burning through roughly $200,000 in business development funds BEFORE they came to us.
Our recommended business development plan for them, for a TINY fraction of that budget, DRAMATICALLY outperformed the traditional drunken-sailor approach to promotional activities.
It's a matter of working smarter, NOT harder.
Which DOES definitely take some time.
But you've got to have a decent plan.
So when it comes to promotional activities, you can't just throw money at these things blindly...
or you'll most certainly fail miserably.
And you can't just rely entirely on elbow grease and pounding the pavement. Most peoples' gut instincts here, when trying to market on a zero-dollar budget, are dead-on wrong.
What works?
You need to CAREFULLY assemble a well-planned mix of promotional activities that make the most of both your limited budget and time. (After all, your opportunity cost is around 100/hour, right?)
But none of this can start happening for you until you decide to make it happen.
Best,
- Joshua
Joshua Feinberg, co-founder ComputerConsulting101.com
http://www.computerconsultingkit.com/
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