Has anyone ever told you that size matters?
No... get your mind out of the gutter :-)
I'm not talking about THAT.
I'm talking about YOUR small business client size that you choose to target... and why that single factor can have such an enormous impact (good or bad) on YOUR business.
You should at least know that a great many small businesses will WANT your firm's help, but will frankly be too small to be able to afford an arrangement that's profitable for your firm to deliver.
At the other extreme, very large small businesses generally start hiring in-house IT staff and take on the generalist work themselves.
So this means that very large small businesses typically don't need virtual IT (outsourced IT) departments. Rather, very large small businesses usually want deeply-niched specialists... such as the be-all, end-all expert on Cisco IOS in the local region.
Where does that leave your consulting firm?
If you want to tackle the most profitable small business client accounts, you need to remember that size really DOES matter! And don't ever forget it!
Best,
- Joshua
Joshua Feinberg, co-founder ComputerConsulting101.com
http://www.computerconsultingkit.com/
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