Most of the time your sweet spot small business clients will be in the beginning phases of learning the value of certifications. This means that many sweet spot clients do not know enough about IT to appreciate different levels of certifications and pay for the more advanced levels.
WHAT DO IT CERTIFICATIONS MEAN TO CLIENTS?
Presenting a staff member that is an MCP or Can with entry-level certification and then sending someone the next week with MCSE or a more advanced level certification is not going to mean anything to your clients. Your customers will probably have an appreciation for what certification generally is because they know they want to use someone that passed the test. Still, they will not want to pay high hourly billing rates for very high levels of IT certification.
Practically, senior level IT certifications don’t matter very much to most sweet spot small businesses because the projects and tasks will not be typically technologically complex. All projects that are technically sophisticated can be subcontracted out to other people.
THE SMALL BUSINESS TECHNOLOGY CURVE
Sweet spot small business clients are usually many years behind the technology curve, so there is no need for you to invest in keeping your skills and IT certifications extremely cutting-edge.
Blogged By: Computer Consulting Kit